Build Your Personal Brand

Build Your Personal Brand To Leverage Your Capabilities.

Oprah, Beyoncé and Ellen are super personal brands among the elite group of celebrities instantly identified by their first names. Their names resonate a specific set of capabilities, character and a reputation with the majority of people who hear them; the ultimate achievement of personal branding.

For certain people there are positive associations and feelings towards the personal brands; while for others, it is quite the contrast. No one can control how they are perceived; it ultimately comes down to a balance between what a personal brand says and does and how those actions resonate with other people. It is an interesting concept. While you can build your person brand by directing how you behave, ultimate how your character and reputation resonates with others becomes your personal brand. So just how should you direct your audience, clients, potential clients, family, friends and associates to connect with and perceive you?

Incorporating these three tips will help you build your personal brand with people who matter to you.

  • Clarity- become crystal clear on who you are, what’s important to you and what goals you have for your life? Have clarity about the gifts, talents and strengths you want to contribute both to your work and to the world at large.
  • Content- create, share and communicate content that shares with your audience who you are, what’s important to you and the goals you have for your life.  Know how you’d most like to be perceived and understand the most important character traits and behaviors that support that perception
  • Consistency- be consistent leading with your strongest character traits and day-by-day + do what you say you will do one task at a time. Empower yourself to say no to choices that do not represent the personal brand that best represents you. Aim to under promise and over deliver on the things you do commit to and manage your time by placing your to do-list in order of priority.

As you build your personal brand, keep in mind,  you control 100% of the things you choose to say, do and commit to or not. Those are the choices that contributes to how you build your personal brand.

Most of us are okay that people only know us by our first and last name. As your build your  personal brand be patient with yourself, allow yourself to explore and evolve but stay authentic. Remain  true to the best person you are trying to be for yourself first, and then the people you’re committed to serving.

What tried and true tips have you found that have helped you to build your personal brand?


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