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Lights, camera action, maybe you’re on the verge of something big. A dope new business you’ve been toying with for some time? Or perhaps, are ready to change direction in your career? Are you just a little restless and searching for new ways to express yourself? Whatever brings you here, I’m happy you’re here.

If you’re like me, you love fashion, fabulous personal style, and the often addictive nature of watching trends morph from the runways of New York, Paris, and London to play out on IG and Tik Tok to your closet season after season.

In True Fashion

By its very definition, fashion is constantly changing: bringing us fresh inspiration and reinventing old ones. As you marvel at new trends from season to season, I know they can get overwhelming and expensive. No secret, a smart, stylish, and distinctive personal style will have you feeling ‘ahmaaazing’ and get you noticed. It can also dent your wallet, but it shouldn’t. Style is priceless, it can’t be bought, but you can look and feel like a million bucks for a lot less.

Self-expression is a big part of your personal style, personal brand, and identity. And your wardrobe and personal style are great assets to help you express yourself without mumbling a word. As trends come and go, the key is to remain true to the core of your authentic self while snagging motivation from trends that appeal to you.  

Harnessing Your Personal Style

While honing personal style comes more naturally to some, every brandista is charged with cultivating her own powerful and unique style. Perfecting your authentic personal style is the art of figuring out what works best for you, the cuts, colors, lengths, and fits that are most comfortable and flattering.

“My personal style is always evolving and changing with my perspectives, the place I am in my life, my environment, and mood. It’s my most creative outlet to  express to the world how I’m feeling without mumbling a word.” Courtney Rhodes, @TheBrandista

Who wouldn’t mind looking like one of today’s most fashionable icons? The truth is, we’re taller, shorter, curvier, smaller, and simply have our very own best features and creativity we must highlight. If you love your four-year-old boyfriend jeans, find as many fabulous tops and accessories to switch out and rock them as you’d like.

Your Fabulous Personal Style

Nothing screams fabulous personal style more than confidence, and this year I want every brandista to grace every room she enters, dripping in confidence and doing her thing! It’s your time to shine, and I’m here to encourage you to do it uniquely, fashionably, and stylishly.

Here are a few of my fave personal style tips to help you define yours:

  • Play up your shape: pick your most adorned body part and rock ensembles that highlight them. Nothing brings attention to a beautiful -elongated neck like an open buttoned-down, a fitted turtleneck, or a swanky, off-the-shoulder blouse.
  • Long legs. Rock figure-fitting jeans, flattering shorts, or dresses that show them off in the season’s hottest colors and your most flattering cuts.
  • Pay attention to your outfit proportions: go flounce and voluminous where you want to minimize attention and sleek where you welcome the eyes. A great flounce skirt with a fitted waist covers anything. On days that you feel a little bloated or a work in progress (as we all do)- grab a great ball skirt with a fitted top and call it a comeback.
  • Hemlines define silhouettes. Decide the most flattering stop point for your hems, and either alter a few of your existing skirts and dresses to fall there. or hit your favorite boutique and grab a few you love. Highlight your beautiful calves with the hem of a curve-flattering dress hitting just below the knee- what a show-off!

Embrace your unique body assets, nurture your confidence and never wish to look like someone else. No matter what- you won’t wake up in a body other than your own, so commit to loving it, and allowing it to support you in expressing your brilliant, stylish, and boss lady self to the world.

Be bold, be great + have fun while looking and feeling fabulous!

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